Since 2013 we have been extensively covering Google Adwords: Enhanced Campaigns, so this year we thought that there is a need to cover the left over non-Enhanced Campaigns. So today via this post we will give you a feedback on alternative tactics and features you can try to grow your business in 2015.
We will be talking more about varied ad networks other than AdWords which we explored. We were able to grow our accounts tremendously using these networks, and are returns grew as well. So we want to share our knowledge with fellow PPC professionals and marketeers around the world. Here we go! Bing Matt Van Wagner founder of Find Me Faster advocates doing Bing. He feels that Enhanced Campaigns are making PPC dirty. You can gain by using this network. A real life example: A few months back we were managing a Bing account of one of our clients. Here's what we found: AdWords: Over 2,000 conversions at a $75 CPA Bing: Over 900 conversions at a $60 CPA We found a 40% jump in Conversions at just 80 per cent of the CPA. Really, a tremendous achievement. Facebook is daily unleashing many new features to grow your business. Facebook can help locate users which align with your consumer demographics. Its targeting tactics are much more powerful than Google. Try Lookalike Audience an awesome way to reach new people. Plus your ads drive real engagement. What else do you want when profits start flowing in. AdRoll AdRoll is the retargeting platform you can leverage to remarket to people who have already visited you. It's loaded with features – lets you do Facebook Sidebar remarketing, Website retargeting, and much more. Recently they have added Twitter Retargeting, to take web remarketing to a whole new level. Twitter is the most robust social platform today that offers you lot of room to converse and move around the world. If you are looking to expand your account start advertising on Twitter. Promoted tweets are the mainstay of online businesses today. Leverage this platform to earn more and more profits from your business ventures! Well, LinkedIn is the top platform you can use to grab attention. Many practical videos on how to market on LinkedIn are uploaded on the internet daily. Watch them to learn how you can use this platform. YouTube The above mentioned platforms are included in the digital strategy of most online marketeers and PPC-ers, however, there's another great option that's worth trying. Plus, you can manage your YouTube campaigns via an AdWords account. Tons of tricks are at your disposal that can be tried via AdWords account to make the most of this kinda most popular search engine on earth. Advertising.com/AdSonar This is the place to serve sponsored listings. The network encompass Huffington Post, CNN Money, AOL.com and many others. If you really want to appear on the Huffington Post head to this platform. I assure you'll gain a lot from this experience. Here I have listed a few lesser known platforms you can try........... Infolinks Result Links It's an option that serves ads within text. You can optimize it for your keywords. If you want to target a product that people love to blog about or write about then try this option. My business grew quickly on this platform – so I suggest you test it out for yourselves. Trafficvance Clicksor These contextual display networks are worth testing out. But there's one downside, applying Conversion Tracking is tedious on this platform. But their ad management system gets updated frequently, so malware is ruled out! That's the big upside! Ebay Enterprises This is an amazing platform and running advertising campaigns on it has been fun. Some of the top features that you can try here include ––– Site and Look-Alike Retargeting. Go check out other features specially their HELP to develop creatives. It is a goldmine. Retargeter RocketFuel If you want to increase your ROI then try out the above mentioned platforms. Plus, if you want more reach you better check these two to get more ideas. If you can suggest some more platforms beyond AdWords, share them in the comments. We'll look forward to it!
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Chris OvertonThis is my first post about PPC Campaign. Archives
December 2016
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