In the world of Internet Marketing, Pay per Click or PPC advertisement has become the best way to generate targeted traffic for a website. While other methods such as Search Engine Optimization and Social Media Marketing drive tons of traffic to the website, they are usually low on quality. While this is good for news and media sites that thrive on volumes, if you are selling products and services you would prefer quality traffic that offers you better conversion rates. While you are most likely to outsource PPC advertising to a professional service provider, it is important for you to know how these campaigns are managed. Let us walk you through a few simple tips to start a PPC campaign. Define Goals & Budget – What is that you intend to get out of this campaign? Is it sale of products and services, brand awareness or something else? Defining the goals would make it easy for you as well the company to whom you outsource PPC marketing project. Along with the goals you need to also define the budget making it easy for campaign manager. Choose Niche Keywords – Many businesses make the mistake of choosing ‘broad match’ keywords. Although these keywords attract traffic, they often drive in irrelevant traffic to the site and eat up your ad spend. For example if you choose keywords such as ‘US Vehicle Rental Service’ it would attract people looking for boat rental to furniture rental or even an oil rig rental etc. So it is important to choose niche keywords and key phrases which are in absolute context and not it relative terms. Separate Search & Content Network Ads – Most business run ads on the search engines as well as content network sites. The mistake they do is in choosing the same set of keywords for both these networks. Both these ecosystem work in different ways and you end up paying money for placing duplicate ads. A good outsource PPC company would put the effort to research on different set of keywords and key phrases and this extra effort shows up in terms of user engagement. ·Effectively Target Users – Are you selling your products in UK alone? In that case you should focus on UK specific customers and not the global audience. The same goes for specific gender, age group, ethnicity and other demographics. You need to be very specific with the target group and define the geography, the search engines and the time of day when these ads would show up in the network. This increases conversion rate and also brings down the cost per acquisition substantially. ·Creating The Ad Copy – Though we have placed it at the bottom of the list, it is one of the most important things for a successful PPC campaign. Writing an effective ad copy or choosing the right images can be quite challenging. It is often a game of trial and error and it is advisable that you ask your PPC managers to prepare different sets of copies that would be tried to check on their effectiveness. Summary A long of planning goes on while starting a PPC campaign. Businesses need to define their goals and choose niche keywords for success. It is also important to choose a highly targeted audience for the campaign. Similar Articles: Pay Per Click Search Engine Advertising- Tips For Successful PPC Campaigns Read About ethical PPC advertising method on Google Adwords. For better experience you can watch this video:
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Chris OvertonThis is my first post about PPC Campaign. Archives
December 2016
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