It would eventually be each advertiser’s dream if the user successfully converts on the first visit to their site. You would only have to pay for a single click, without the need for attribution. Things would be extremely simple, wouldn’t it? On the downside, this is not the reality across any vertical. Whether it is purchasing shoes, obtaining a mortgage, or placing a request for a product demo, consumers love to do their research, and in reality will seldom convert after that first click. That being said, it does not mean that they will always choose to convert with your competitors instead of you. All you need is to give them an effective reminder in the form of remarketing. Creation of the most customized, bespoke, personalized ad copy is a surefire method of yielding optimum results across any channel, which is why dynamic remarketing is extremely valuable. Since the last couple of years, dynamic remarketing has turned out to be a crucial aspect of the marketing strategy of nearly all online retailers, serving users advertisements that are dynamically populated with products that they have previously searched for or viewed. Dynamic remarketing functions by effectively linking up your GMC (Google Merchant Center) feed to a specific campaign and successfully adding custom parameters to your remarketing tag that eventually associates users with the bespoke IDs of the feed items that they have previously viewed. When that particular user is later served an advertisement, the product image, description, and price that they have viewed are then inserted dynamically into the ad template. Previously, this dynamic option was only offered to retailers because it required a GMC feed; however, in October 2014, Google released dynamic remarketing across all verticals. This feature allows non-retail advertisers to utilize their knowledge about user behavior on their website for creating personalized ads to attract people back in. Ways to Remarket Dynamically without a GMC Feed |
Chris OvertonThis is my first post about PPC Campaign. Archives
December 2016
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